Thursday, July 14, 2011
Monday, June 6, 2011
June 6, 2011 – London, England – The World's Largest Spirits Company, London-based Diageo (DEO), is known as the maker of leading alcohol brands including: Johnnie Walker Whisky, Jose Cuervo Tequila, Crown Royal Canadian Whisky, Captain Morgan Rum and Smirnoff Vodka. However, they now have a new $2.3 Billion feather in their cap: Mey Icki Distillery, Turkey's largest spirits company, that holds an 80 percent share of the country's top-selling spirit categories, lead by Binboa Vodka.
April 2011, Liquor Group Wholesale (LIQR) began implementing their domestic distribution strategy commencing in Florida; marking the first time Binboa Vodka had ever been sold in the US. Due to overwhelming success, the Binboa Vodka product line is now expanding with Liquor Group into Illinois, Michigan, Pennsylvania and Virginia.
Binboa Vodka has award winning flavors including: Red Apple, Satsuma, Red Orange and Strawberry, suiting the palates of Young, Hip and Daring Taste Aware Consumers. Binboa Vodka uses a marketing approach based on Cerebral Mid-Twenties Survey Advertising Campaigns; slogans include: “On a Night Out, 95% of Party Goers Meet New People, 5% Remember Their Names Afterwards…” and “On a Friday Afternoon, 4% of People Work, 96% Pretend To Work.” Uniquely packaged high quality spirits coupled with catchy marketing earned Binboa Vodka the largest market share in segments of Europe and Asia, and now the target is the US.
“Liquor Group understands the multi-billion dollar potential identified by Diageo Executives that purchased this brand, notably long before ever selling a single bottle into the US, the largest market in overall sales in the world.” says C. J. Eiras, CEO of Liquor Group Wholesale “Binboa Vodka enjoyed immediate results from our Patent-Pending Bailment Distribution Model, and we feel strongly that this expansion is only the beginning of a larger move forward.”
Diageo is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine. These brands include Johnnie Walker, Crown Royal, J&B, Windsor, Buchanan's and Bushmills whiskies, Smirnoff, Ciroc and Ketel One vodkas, Baileys, Captain Morgan, Jose Cuervo, Tanqueray and Guinness.
Diageo is a global company, with its products sold in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at Diageo.com. For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit DRINKiQ.com.
Celebrating life, every day, everywhere.
About Liquor Group Wholesale
Liquor Group Wholesale, Inc. (LIQR) is an emerging alcohol distribution/brokerage organization representing thousands of brands with operations in 33 US States. Our Manufacturer to State level conveyance utilizes a Patent-Pending business model focused on providing unique trade channels for many of the world’s leading & emerging alcohol beverage brands. Current/historical financial information at: www.LiquorGroup.com and www.SEC.gov
Monday, April 4, 2011
The news hit the NASDAQ Building all day long:
In late February 2011, Diageo (NYSE:DEO) the world's largest spirits maker, announced that it had agreed to buy Mey Icki Distillery, Turkey's biggest spirits company, that holds an 80 percent share of the country's top-selling spirit categories. London-based Diageo, is the maker of leading alcohol brands including Johnnie Walker whisky, Captain Morgan Rum, Jose Cuervo Tequila and Smirnoff vodka to name a few, acquired Mey Icki and their entire portfolio of products for $2.1 billion in cash from the private equity firms TPG Capital whom manages$48BN in assets with operations worldwide, and Actera, a Turkish Based fund operating in excess of $500 million.
Liquor Group Wholesale (Publicly Traded: LIQR) and it’s privately held state level distribution network was chosen to implement the initial 2 year US distribution strategy for the Mey Icki Portfolio, which is lead by Binboa Vodka; and the first containers of the vodka the have already landed on US shores at Liquor Group distribution hubs. Binboa comes in award winning bold flavors including: Red Apple, Satsuma, Red Orange and Strawberry, to suit the palates of the new “Daring Taste Aware Consumer”. These products are already funneling through the State Level Customer Distribution Channels of Liquor Group, are being registered for sale in various states and are moving towards end consumers.
“Liquor Group is very pleased to be selected among all of the larger distributors commonly used by major portfolios like Diageo to launch and develop these important brands throughout the US.” says C. J. Eiras, CEO of Liquor Group Wholesale “Our unique abilities and flexibility-to-market allows Liquor Group to achieve distribution success for smaller and larger brands; Binboa will see immediate results at the cash registers due to our Patent-Pending Bailment Distribution Model.”
Binboa’s successful marketing approach has been based on a 'Cerebral' Mid-Twenties Survey Style Advertising Campaign; including such slogans as: “On a Night Out, 95% of Party Goers Meet New People, 5% Remember Their Names Afterwards…” and “On a Friday Afternoon, 4% of People Work, 96% Pretend To Work.” High quality spirits coupled with this catchy marketing approach has earned Binboa Vodka the largest market share in segments of Europe and Asia, and will appeal to hip, market savvy US consumers as well. Eiras summarized: “Since Diageo has spent more on this acquisition than Bacardi spent on the purchase of Grey Goose Vodka, we at Liquor Group are confident that this Portfolio is well positioned for success.”