Monday, June 6, 2011

Liquor Group Expanding Diageo $2BN Portfolio across US

June 6, 2011 – London, England – The World's Largest Spirits Company, London-based Diageo (DEO), is known as the maker of leading alcohol brands including: Johnnie Walker Whisky, Jose Cuervo Tequila, Crown Royal Canadian Whisky, Captain Morgan Rum and Smirnoff Vodka. However, they now have a new $2.3 Billion feather in their cap: Mey Icki Distillery, Turkey's largest spirits company, that holds an 80 percent share of the country's top-selling spirit categories, lead by Binboa Vodka.

April 2011, Liquor Group Wholesale (LIQR) began implementing their domestic distribution strategy commencing in Florida; marking the first time Binboa Vodka had ever been sold in the US. Due to overwhelming success, the Binboa Vodka product line is now expanding with Liquor Group into Illinois, Michigan, Pennsylvania and Virginia.

Binboa Vodka has award winning flavors including: Red Apple, Satsuma, Red Orange and Strawberry, suiting the palates of Young, Hip and Daring Taste Aware Consumers. Binboa Vodka uses a marketing approach based on Cerebral Mid-Twenties Survey Advertising Campaigns; slogans include: “On a Night Out, 95% of Party Goers Meet New People, 5% Remember Their Names Afterwards…” and “On a Friday Afternoon, 4% of People Work, 96% Pretend To Work.” Uniquely packaged high quality spirits coupled with catchy marketing earned Binboa Vodka the largest market share in segments of Europe and Asia, and now the target is the US.

“Liquor Group understands the multi-billion dollar potential identified by Diageo Executives that purchased this brand, notably long before ever selling a single bottle into the US, the largest market in overall sales in the world.” says C. J. Eiras, CEO of Liquor Group Wholesale “Binboa Vodka enjoyed immediate results from our Patent-Pending Bailment Distribution Model, and we feel strongly that this expansion is only the beginning of a larger move forward.”

About Diageo

Diageo is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine. These brands include Johnnie Walker, Crown Royal, J&B, Windsor, Buchanan's and Bushmills whiskies, Smirnoff, Ciroc and Ketel One vodkas, Baileys, Captain Morgan, Jose Cuervo, Tanqueray and Guinness.

Diageo is a global company, with its products sold in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit

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About Liquor Group Wholesale

Liquor Group Wholesale, Inc. (LIQR) is an emerging alcohol distribution/brokerage organization representing thousands of brands with operations in 33 US States. Our Manufacturer to State level conveyance utilizes a Patent-Pending business model focused on providing unique trade channels for many of the world’s leading & emerging alcohol beverage brands. Current/historical financial information at: and