For Immediate Release: November 04, 2013 - (BevNews1) -- The World Beverage Competition (WBC) and related competitions World Wine Competition, World Spirits Competition, World Beer Competition, known as “The World’s Largest Beverage Competition”™ is wrapping up their entry period. Entrants must submit their brands by November 15th to be considered for the prestigious Platinum Award.
The WBC is known for their unbiased judging panel, their extremely large and diverse participant base, and the prestige of their awards. It's a unique arena where small and mid-sized beverage brands compete in a fair and honorable double-blind taste test alongside major beverage conglomerates such as Dannon®, Bacardi®, Pepsico®, Liquor Group®, China Mist Teas®, E&J Gallo® and Diageo®.
Another unique aspect of the World Beverage Competition is the fact that they include non-alcohol categories in addition to the Beer, Wine, and Spirits competitions. The full spectrum of categories includes, but is not limited to: Dairy, Energy Drinks, Water, Soda, Sports Drinks, Dietary Beverages, Powdered Drink Mixes, Juices, Coffee, Tea, Wine, Spirits, Liqueurs, Cider and Beer.
All products submitted to the World Beverage Competition are taste tested by a panel of Judges who…
…are industry professionals from 6 different continents; not celebrities, beverage retailers or public figures whom may show partiality towards a particular brand.
…are not divulged to the public, to avoid undue influence from brand owners and the media, which results in issues of credibility for the competition.
…do not see the packaging or know the brand-name prior to documenting and submitting their tasting scorecards.
For beverage brands who have not yet entered, there's little time left. For consumers looking for the highest quality beverages on the market, keep your eyes peeled in 2014 for those Platinum Awards adorning the necks of bottles on shelves all over the world!
For more information on the WBC, email Info@BeverageCompetition.com or visit: www.BeverageCompetition.com
Monday, November 4, 2013
Tuesday, January 15, 2013
Jacksonville, FL – Tuesday January 15, 2013 – C.J. Eiras, CEO of Liquor Group Wholesale, Inc. (LIQR) was “tapped” as keynote speaker for conference on the future of the Alcohol Beverage industry with dignitaries and observers of the World Trade Organization.
Eiras, an industry veteran whom has been a resource for such global endeavors as the industry gauge study conducted by Allianz Global Investors entitled “Hard Liquor and Spirits Sales in the U.S.” and selected by Eric Lansky, CEO of USA Mutuals to speak at the "Invest Your Knowledge" conference for shareholders of its Vice Fund (VICEX).
The crux of the speech was focused on globalized branding and shrinking distribution channels in world markets.
Key components of the speech included:
· Potential for Global Harmonization of Alcohol Laws
· Increasing Pressures of Brand Compliance
· Brand Marketing to Create a Global Presence
· Social Media’s Effect on the Alcohol Industry