Tuesday, January 15, 2013

C.J. Eiras Keynote Speaker for World Trade Conference

Jacksonville, FL – Tuesday January 15, 2013 – C.J. Eiras, CEO of Liquor Group Wholesale, Inc. (LIQR) was “tapped” as keynote speaker for conference on the future of the Alcohol Beverage industry with dignitaries and observers of the World Trade Organization.

Eiras, an industry veteran whom has been a resource for such global endeavors as the industry gauge study conducted by Allianz Global Investors entitled “Hard Liquor and Spirits Sales in the U.S.” and selected by Eric Lansky, CEO of USA Mutuals to speak at the "Invest Your Knowledge" conference for shareholders of its Vice Fund (VICEX). 

The crux of the speech was focused on globalized branding and shrinking distribution channels in world markets. 

Key components of the speech included:

·         Potential for Global Harmonization of Alcohol Laws
·         Increasing Pressures of Brand Compliance 
·         Brand Marketing to Create a Global Presence
·         Social Media’s Effect on the Alcohol Industry

C.J. Eiras, best known for creating the Happy Vodka brand and his Innovative Distribution System utilized by Liquor Group was honored to be a part of the conference and has had very positive follow up responses from the attendees.