As the curtains draw to a close, the judges begin their trek to undisclosed locations around the globe to begin their task. The finest wines, spirits, beers, and beverages of all sorts have been submitted for their scrutiny.
"Unlike some other competitions out there, we do not award a medal to every entrant. In fact, there is a rather small percentage of entrants receiving awards each year. We don't encourage our judges to skew their results in order to make more entrants happy. Our competition is operated with integrity, and we aim to keep it that way." says a spokesperson from The World Competition Organization, who oversees all four tasting and packaging competitions.
Judged simultaneously, there are 4 competitions, each divided into hundreds of categories. Each year, the organization processes thousands of entries from all over the globe.
World Beer Competition BeerCompetition.com
World Wines Competition WinesCompetition.com
World Beverage Competition BeverageCompetition.com
World Spirits Competition SpiritsCompetition.com
"The international appeal of this competition series draws an extremely diverse participation base. It's a thrill to see small and mid sized up-and-coming brands contending alongside major beverage conglomerates such as Brown Foreman, Dannon, Bacardi, Diageo and Pepsico." wrote Audrey Steadman from the WCO.
The announcement of the winners is not the end of the line. The competition's media partners provide winners with turnkey solutions to turn their medals into marketing materials for increasing appeal to retail shoppers. These products include bottle stickers, shelf talkers, and bottle neck tags.
The online registration is ending tonight (Friday, November 16th.) At the time of writing, there are just over 15 hours remaining.
To register online, visit BeverageCompetition.com. For more information, contact Info@BeverageCompetition.com.
